Rad Sports

A venue whose online presence didn't match the quality of its facilities. Then the way people search changed. More of the questions that used to start in a search box now start in an AI assistant, and an assistant reading a React app gets almost nothing: a headline, a navigation bar, and a wall of JavaScript it will not run.

We made the site render its content as HTML before any JavaScript runs, so the pitches, the academies, the opening hours and the phone numbers are all there on the first fetch. Every page carries structured data describing the business and both venues, each with its own address, hours and contact line. A hand-written llms.txt tells an assistant what the site is for and, just as importantly, what it is not for: live availability and pricing live only in the RAD Sports app, so an assistant points people there instead of inventing a price. The two pages an assistant checks before it trusts a business, contact and privacy, now exist.

The site answers for itself. Ask an assistant where to play padel near Motor City, or which academy will take a five year old, and the answer comes off radsports.ae rather than off a stale directory listing. An independent agent readiness audit scored the site 70 before the work and 78 after, with every check reachable from the codebase now passing. Booking still happens in the app, which is where booking belongs. The website's job is to get people there, and now it does that for a search engine, a person, and an assistant alike.